So, what does Gangnam look like?

27 Sep

“Pali! Pali!” everybody likes to say. Faster! Faster! South Korea has been sprinting down the road to recovery since the end of the Korean War. As fast as PSY’s “Gangnam Style” anthem, mocking Seoul’s Ferrari-and-furs nouveaux riches, galloped to the top of the Western music charts this year, the city has emerged as one of the most hip (and most underrated) cultural capitals in the world. Cruise-line-proportioned flagships, architecturally bombastic headquarters, museums celebrating traditional houses to handbags, haute and hot restaurants are all competing for the attention of its 10 million increasingly affluent residents.

'The Reincarnation of Seoul' – New York Times

 

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